Before we discuss how to get more followers on Instagram, here is a short background on the platform. Gaining more than 300 million monthly active users in just a little over four years, Instagram has seen faster growth than Twitter and Facebook. While it may be one of the “youngest” platforms, Instagram has solidified itself as a social media powerhouse.
What makes Instagram so popular? We’re diving into the platform so you can better understand how to maximize its potential for your business.
What is Instagram?
Instagram is a fully visual platform, allowing users to share both photos and short videos with their followers. Users can choose from a variety of “filters” to add different artistic elements and feels to their photos before uploading and sharing. Captions, including hashtags, can accompany uploaded media to connect to conversations and trends.
Who uses Instagram?
Many brands and businesses use Instagram to connect with younger consumers. 41% of Instagram users are between 16 and 24 years old and another 35% of users are between 25 and 34. Top brands including Nike, National Geographic and GoPro have made Instagram a part of their social media strategies.
How do I use Instagram?
Due to its visual nature, Instagram is used by brands to share their cultures and personalities, which bridges the gap between business and consumer. While Instagram media should be appropriate and align with business goals, it does not have to strictly be sales focused. Many brands use Instagram to inspire their audiences to try their products through ideas and suggestions, rather than through blunt product silos. Businesses also use Instagram to spotlight behind-the-scenes action, making their company appear more personable and accessible. Does your business have an Instagram account? Try sharing snaps from your office’s latest get together or outing to give your audience a glimpse into your company’s culture.
How To Get More Followers On Instagram
Using popular or trending hashtags is a great way for new followers to find their way to your account. However, using any random hashtag won’t do you any good. Make sure the hashtags you’re using are on point with your brand. A great way to find new hashtags is to use Instagram’s search bar and take note of the hashtags relevant to your business or message that are most popular. Keep a file with these hashtags so you can easily copy and paste applicable ones when scheduling your posts.
Interact with Your Followers
If your followers are commenting or liking your posts, interact with them. People love when brand’s comment back or follow them. This shows that you are interested in seeking a relationship with your audience. In addition, Facebook and Instagram’s algorithms recognize this budding relationship and will reward you by showing your content in their feed more often.
Create a Strategy and Content Calendar
The things you post on your business social media accounts should never be random or impulsive. Every post should have a purpose and strategy behind it. If you’re currently running a campaign, have the posts relate to it. And don’t forget about holidays and seasonal posts. One of the easiest ways to ensure you’re posting with purpose is by creating a content calendar. Before every new month, think about what your plans are for the next few weeks, and plan out your posts for the entire month.
Other Tips We Recommend
- Engage with communities
- Tag your location
- Tag similar users with similar interests
- Follow meaningful accounts