5 Reasons You Should Redesign Your Website In 2021

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A website redesign is a great way to extend the outreach of your business and highlight your services. Creating a well-designed website also makes a strong first impression on potential customers. Reaching out to a web design agency is an excellent long-term investment for your business. AJS Web and can easily create a responsive website that looks great on desktop computers and mobile devices.

Here are a few of the top reasons to use professional services for a website redesign.

1) Builds Your Brand

One of the main benefits of a quality website is that it helps to build the brand of your business. First-time customers are much more likely to have a positive impression if your site is easy to navigate for them to learn about your products or services. On the other hand, an outdated site will leave a bad impression and significantly decrease the chance of landing a new client.

2) Gain a Competitive Edge

Another reason to invest in a website redesign is to gain an edge over your competitors. A responsive website that’s designed for mobile users will rank much higher on Google compared to less mobile-friendly websites. Consistently producing quality blogs for your website will also boost your search engine optimization (SEO) strategy.

3) Increase Sales

A poorly designed website creates a lot of frustration for customers trying to navigate through your site. A poor design also makes it difficult for clients to trust your business. Over time, this will cause your business to miss out on potential sales. The easiest way to avoid this dire scenario is to partner with a web design company like AJS Web to keep your site up to date with a professional and user-friendly appearance.

4) Creates Consistency

An often overlooked feature of a well-designed site is that it helps to create consistency with your brand. Always using the same layouts, fonts, and colors will improve brand recognition while also creating a much easier viewing experience for each visitor to your website. Consistently using the same color scheme is an excellent way to build rapport with your audience while helping you stand out from all of your competition.

5) Mobile-Friendly

A large number of clients will visit your site on a mobile device instead of a desktop computer. Creating a mobile-friendly site is essential in making it easy for customers to navigate your website, whether on a smartphone or a tablet. Website pages that will load quickly are much more likely to hold the attention of each visitor and increase the chance of gaining a long-term client.

Closing Thoughts on a Website Redesign

Creating or redesigning a well-designed website is a necessity in today’s highly competitive work environment. A professional website offers a wide range of benefits, such as building your brand, giving you a competitive edge, and boosting your sales. Choosing to outsource your web design is an excellent way to create a responsive website that’s easy to navigate and help you reach a wide variety of customers.